In the world of website builders, Wix is a master of templates. With over 500 designer templates, all fully customizable and mobile compatible, you’ll be able to create the perfect look for your online store. Templates are organized by categories that cover a full range of businesses - as specific as bicycle shops and modern art poster stores (and of course far, far more). This template library expands each month. We can’t overstate the importance of templates - as your online storefront, they’re the basis of customers’ first impressions. Ensure your site is attractive and well-put-together to bring in customers and keep them browsing (and hopefully making purchases!).
As with Wix’s regular site builder, you won’t be able to migrate your content to a different template if you decide to switch designs. To switch, you’ll have to reinsert all of your content manually. For example, if you’ve already built a non-Ecommerce site, you won’t be able to switch to an online store template. Luckily, there’s a way to get around that - you can customize templates by adding the Wix Stores app and ecommerce features. And voila! An online store.
So what’s the bottom line? If you’re a small business owner, don’t look any further than Wix eCommerce. While Shopify (perhaps the king of eCommerce) is 100% scalable, allowing your website to grow with your company, Wix fills an important gap in the eCommerce website builder market: affordability for small businesses. Wix has a free plan that you can use to design your site and access online store templates - and only then, after you’ve put your storefront together and are ready to start selling, will you have to upgrade to a paid plan. Or you can try their 14-day trial for free. All of this indicates a company that’s proud of the service it provides, and is willing to hedge on it to ensure customer satisfaction. Plus, did we mention they don’t charge transaction fees?
Because it’s an all-around website builder before an eCommerce builder, Wix has all of the features that make building a site as simple and straightforward as possible, with the extra bells and whistles you’ll need for running a store. Nope, not as many bells and whistles as Shopify, but Wix actually allows for more customization in terms of your site’s image and overall look. If you want, you can even integrate Shopify and other valuable eCommerce tools into your Wix site. We anticipate that Wix, always an innovator, will continue to improve their sales platform and fill in some of the gaps. So, go ahead - build your store on a platform as ambitious and forward-thinking as you are.